Commercial Building

FRANCHISING.

EXPANDING THE DREAM.

You’ve developed a thriving business and turned it into a franchise model so how do you attract quality Franchisees? For many candidates franchising can be the more efficient and economical way to start a business.

 

We help franchisors structure a development strategy based on the uniqueness of their product or service offered to attract the right candidates and attain their goals.

content and design

lead generation

brand management

franchise sales

GROWTH.

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1. CONTENT & DESIGN

Buyer behavior has shifted to favor brands who allow leads to make informed decisions about products and services through being exposed to authentic content.

  • Campaigns

  • Franchise CRM Buildout

  • Digital/Print Ads/Materials

  • Franchise Reports

2. fRANCHISE LEAD GENERATION

 Ineffective or inexperienced sales personnel, or outdated franchise lead generation & conversion strategies impede upon growth. Some rely solely on outbound strategies like portals or buying email lists. Others rely on franchise brokers. One of these strategies often results in fewer sales, and the other results in recruitment costs that are so high, they end up crippling young franchise brands.

Inbound: Video, Website, SEO, Blog, Social
and Retargeting

Outbound: Portals, PR, Brokers, Trade Shows, Advertising, and PPC

Capture: CRM, Landing Pages, and Email Campaigns

Branded Coffee Cup

3. brand management

  • Broker Relations

  • Attending Broker Conferences

  • Social Media Awareness

  • Content Creation

  • Regular Brand Calls

  • Main Point of Contact for Brands

  • Reporting

4. sales management.

There’s no point in generating a ton of qualified leads if you don’t a process in place to guide them through to the finish line. Our team understands the nuances of the franchise sales process and we can help you design a process that will help your team succeed in closing more deals.