FRANCHISING.
EXPANDING THE DREAM.
You’ve developed a thriving business and turned it into a franchise model, so how do you attract quality Franchisees? For many candidates, franchising can be the more efficient and economical way to start a business.
We help franchisors structure a development strategy based on the uniqueness of their product or service offered to attract suitable candidates and attain their goals.
content and design
lead generation
brand management
franchise sales
GROWTH.
1. CONTENT & DESIGN
Buyer behavior has shifted to favor brands that allow leads to make informed decisions about products and services through being exposed to authentic content.
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Campaigns
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Franchise CRM Buildout
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Digital/Print Ads/Materials
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Franchise Reports
2. fRANCHISE LEAD GENERATION
Ineffective or inexperienced sales personnel or outdated franchise lead generation & conversion strategies impede upon growth. Some rely solely on outbound strategies like portals or buying email lists. Others rely on franchise brokers. One of these strategies often results in fewer sales, and the other results in recruitment costs that are so high, they end up crippling young franchise brands.
Inbound: Video, Website, SEO, Blog, Social
and Retargeting
Outbound: Portals, PR, Brokers, Trade Shows, Advertising, and PPC
Capture: CRM, Landing Pages, and Email Campaigns
3. brand management
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Broker Relations
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Attending Broker Conferences
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Social Media Awareness
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Content Creation
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Regular Brand Calls
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Main Point of Contact for Brands
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Reporting
4. sales management.
There’s no point in generating many qualified leads if you don’t have a process to guide them through to the finish line. Our team understands the nuances of the franchise sales process, and we can help you design a strategy that will help your team succeed in closing more deals.